Wall Street Journal Best-Selling Author Shares 6 Secrets to Starting Smart [Book Excerpt] - Note the role of emotion to get traction/results Why Entrepreneurs Need To Keep Their Business Focused - Focus is key. Focusing on the right things is essential, The 5 Steps of Successful Customer Journey Mapping, A Startup’s Guide to Protecting Trade Secrets - Bottle Breacher Uses Google to Hone Marketing Campaign - This is not just because Paul loves it, You need to know what your customers value - They do not define value in terms of features and advantages of products or services.

Full Show Notes: https://wiki.securityweekly.com/SSWEpisode43

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